Financial clarity for companies outgrowing their systems.
Fractional CFO work and finance-function build-outs for founders and finance teams — including the cross-border questions that come with operating between the US and the Netherlands.
What I help with
A few ways clients typically bring me in:
Fractional CFO
Ongoing financial leadership for companies that aren't ready for a full-time hire — reporting, planning, and board support built into your rhythm, not bolted on.
Finance function build-out
Structuring the processes, controls, and reporting a growing company needs — from your first real close to an audit-ready structure.
Financial modeling & analysis
Working models you'll actually open: scenario planning, unit economics, and the analysis that actually drives a decision.
About the Founder
Scott Van Etten is an international financial professional with 20+ years experience at Countsy, Royal Philips, Barclays Capital, Lehman Brothers and Ernst & Young. At Countsy, Scott serves as an on demand CFO to start-ups in various industries, both pre-revenue and in the growth stage. Prior to Countsy, he worked at Royal Philips as a Program Leader driving growth for the Sonicare and Norelco brands in North America and has also held roles as Business Unit Head of Finance, Supply Chain Business Partner and FP&A Director. He is a CPA, a CFA charterholder and has an MBA from IESE Business School in Barcelona, Spain.